Clothing storefront with a deep category tree, countdown-driven flash sales, cart and checkout, and a layout built for phone-first shoppers.
A fashion storefront covering the whole path from browsing to order tracking. Categories run several levels deep across menswear and womenswear, and the home page is driven by campaigns - flash sales and hot deals on live countdown timers rather than hand-edited banners.
Almost all traffic for a shop like this arrives on a phone, so the mobile layout carries its own bottom navigation and a chat button that never leaves the screen.
A clothing catalogue is never a flat list. Sizes, categories and weekly campaigns all move, and a storefront built as static pages is out of date the day after it launches.
Everything the shopper sees is driven by catalogue and campaign data. Category rails, flash sales and hot deals are records rather than hand-edited markup, so the front page changes without anyone touching the site.
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